Identify the one action that will make the biggest impact
When starting any new business, you will have las vegas many things to do. The hardest part is knowing what to do first. Although, several things may be important, think to yourself, “what is the one thing that will make the biggest impact in launching my business?” For example, hiring a great accountant is important, but without any clients or income, this step will have very little impact in launching your business.
Biggest impact for photography businesses
Get a website! Getting a website will have the single greatest impact on starting a photography business. Certainly, word-of-mouth and referrals will bring you business as well. But, for example, if someone refers a business to you, what is the first thing you do? You go online and check out their website! Times have changed, getting a professional looking website is not difficult or expensive. There are many beautiful template photography website companies out there. You simply upload your own photos and content. You can even change the look of the website without any graphic design skills. Best of all, many of these companies help you set up your domain name and email accounts. These companies charge anywhere from $6 – $50/month on average. (Once your business is more established you may wish to hire a professional to design your website/blogsite – see branding below).
What content should be on the website?
Make sure to include your business name and location. So often I see photographers have forgotten to give their location! Don’t have a studio or a physical address? That’s okay. It is just important that you include the city and state/province that you work in. This is important for Google. You want your website to show up when someone searches for photography services in your city! For example, a potential client may type “Windsor Wedding Photographer” into a Google search. You want to make sure that you have mentioned on your website that you are a Wedding Photographer in Windsor!
Also, be sure to give your contact information – email and telephone number. It is ideal to have this on your “contact” page, and at the bottom of every page on your website. You want to make it as easy as possible for people to contact you!